Projecting Impact of Private Investment in Family Planning Markets: the TMA Projection Tool

Listen to HP+'s Kate Klein, Sayaka Koseki, and Kevin Ward as they demonstrate how our latest model, the Total Market Approach (TMA) Projection Tool, works. The TMA Projection Tool allows a user to project the public and donor resources that are saved when a proportion of wealthier women shift from using family planning products that are subsidized by donors and government to using commercial family planning products. It then estimates the number of additional women that could be reached if those savings are invested in pro-poor outreach programs. With these outputs, the model helps policymakers envision the role of the commercial sector in achieving a more sustainable family planning market.

Access the tool here.